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free until 2026! By the end of February 2019 Google has announced that its average position ends. It will be replaced by new metrics introduced in November. In Google representative's words, the new metrics are the best for optimizing the position. New metrics are Search top impression rate and Search absolute top impression rate. They inform about how
Smart shopping campaigns for products in the e-shop This is the type of ad you can create in Google Ads, linked to your Google Merchant account. A common practice is to upload your product information (feed) in your Google Merchant account. The Google Merchant account must be linked to your Google Ads account where you
Who is DevaGroup? DevaGroup has been active in the digital marketing industry since 1999. By that time they have been among elite of Polish companies in terms of generated traffic from Google. The DevaGroup portfolio already has several hundred clients from many different industries. They are distinguished by the status of the Google Ads Certified
DevaGroup is a Google Ads Certified Partner. They are Polish agency made of specialists in various forms of marketing and they cooperate with Blue Winston as well. Recently our COO, Štefan Chochláč gave them an interview about Blue Winston's history and functions. Read more about how we see Blue Winston from inner perspective. Interview with
Using the automation tool Blue Winston has a big amount of advantages. It offers unique features thanks to which you can take your e-shop to a brand new level. It doesn't end there. You can gain a certified partnership. Let’s talk about what it actually is, why you should have it and what are the benefits
Dynamic Search Ads (DSA) for Google Search are the most easiest way how to get new customers. It is because of their very easy setup. Similar as in other campaign types in Google Ads, also in DSA campaigns are there regularly new features. If you begin with creation of Google DSA campaigns, we recommend
Up to three titles and more space for description! Responsive search ads got by the end of the September a new format. Let´s have a look, what you can expect. Responsive search ads (RSA) are a result of mechanism, which combines the most successful titles and descriptions for an ad. As an advertiser, you can
More and more people are browsing web via their mobile devices, rather than on a PC or a laptop. Google wants to catch up with this trend implementing mobile-first index. It´s an experiment to approach more users and to offer them primarily mobile versions of the webpages. Mobile-first index and crawling For crawling, Google will
E-commerce Berlin Expo 2019 is the biggest e-commerce event in the (tech) capital city of Germany. Over 5,000 visitors, 150 exhibitors and 40 speakers are expected. This event provides business opportunities for the entire e-commerce ecosystem: from merchants to platforms, hosting providers, logistic providers., payment processors and other online solutions business. Expo starts on 20.2.2019
Responsive search ads are new and quite interesting format of Google Ads. They consist in adjustment of the ad, based on the previous activity of potential customers. The system tests dynamically various combinations of titles and descriptions, while observing which combinations performs best for different search requests. Saved time, higher flexibility, more of approached customers,
