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free until 2026! Recently, there has been a bunch of Google Ads updates. After canceling the average position, introducing recommended columns and various updates to increase landing page load time, the time has come to parallel tracking as well. This feature was already available last year but now it is ready to improve the performance of your campaigns
When running different campaigns, you can easily lose track of which columns in Google Ads you have and are actually using. Therefore, Google has introduced a new feature, recommended columns that will help you to highlight recommended columns in your profile to help you manage your campaign. The recommended columns were introduced by the end
In the latest update (1.49.0) we have added information about Eligible products in Google Merchant Account for Merchant Feeds. Eligible product is one, that : It is in Stock. Google has accepted it and set its "Destination Status" as Approved (not Disapproved or Pending). This status is set by Google only after a certain amount of time since the product
By the end of February 2019 Google has announced that its average position ends. It will be replaced by new metrics introduced in November. In Google representative's words, the new metrics are the best for optimizing the position. New metrics are Search top impression rate and Search absolute top impression rate. They inform about how
Many companies choose to use Smart shopping for several countries at the same time. The reason is simple - the number of companies using Google Shopping is growing - therefore it is strategically appropriate to expand the campaign abroad and gain new customers or outperform the competition. In the following article you will learn
Smart shopping campaigns for products in the e-shop This is the type of ad you can create in Google Ads, linked to your Google Merchant account. A common practice is to upload your product information (feed) in your Google Merchant account. The Google Merchant account must be linked to your Google Ads account where you
What are Ad patterns? BlueWinston also brings innovative technologies in the process of creating text ads. The ad pattern works with all the tags from the XML feed, and thanks to drag & drop, you can put together amazing and converting ads in a few seconds.The use of tags will ensure that your ads always
Google Ads in Shopping is a great way to bring your products as close to potential customers as possible. Because of their broader presence and powerful reports, they represent a huge potential for your business that would be a shame not to take advantage of. There are two types of these ads. We've prepared a
Advertise only what people are looking for and buying in your e-shop In this article, you will read about another of the world’s unique product-targeted campaigns in Google Search that you can only create through www.BlueWinston.com. We are talking about a campaign that automatically generates ads and keywords from search
We have a new improvement for our world unique Product - Group campaigns. This campaign type is designed to create a group of products with keywords suitable for more products and the user is automatically targeted into full-text search results on eshop. In the past, sometimes were created also too short keywords = redundant work
