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free! The goal of each advertiser is to earn more than is the investment in advertising. Therefore, it is not enough to only drive traffic to your e-shop if the visitors will not purchase anything. You pay per click, but the investment is not going to be refunded. Unnecessary waste of money, right? We've prepared some
Budget is a fundamental variable to your advertising and campaigns, which depend on it. When managing them, it may be difficult to estimate the course of your ad´s performance, depending on your budget and various settings. Therefore, Google Ads roll out new tool that will help you with planning and forecasting. You may find it
Need to save time while increasing the performance of your ads? Google Ads is constantly adapting to its users and it is also, for example, by creating ads. Just insert different variations of the text and Google Ads will combine them thanks to responsive ads to make your ads as effective as possible. We've introduced
Google is still looking for ways to make the work easier and save time for a lot of marketers. That's why you might be happy that based on feedback there have been new features added to Keyword Planner, and the existing ones have been updated. Keywords are an important part of advertising. They will help
We all make mistakes. What matters is whether we learn from them or evaluate them as unimportant and continue to repeat them. But you can also learn from the mistakes of others. It's not different in the world of Google Ads. Read the 5 most common mistakes in creating your ad copy so you can
Recently, there has been a bunch of Google Ads updates. After canceling the average position, introducing recommended columns and various updates to increase landing page load time, the time has come to parallel tracking as well. This feature was already available last year but now it is ready to improve the performance of your campaigns
When running different campaigns, you can easily lose track of which columns in Google Ads you have and are actually using. Therefore, Google has introduced a new feature, recommended columns that will help you to highlight recommended columns in your profile to help you manage your campaign. The recommended columns were introduced by the end
Users will not search for your e-shop unless they know you exist. If you are starting, but even if you already run an online business, it is recommended that you continue to take new steps to find new potential customers. Google Ads in Display Network is a great way to bring your site closer to
If you own an online store, you can use Google Shopping campaigns to advertise and sell your products, drive traffic to your website or local store, and find potential customers. Did you know that e-shop owners have up to 40% - 60% of their purchases thanks to Google Shopping? In BlueWinston you can create these
In Google Ads, a remarketing option is available for years. Remarketing helps us reach people who visited your website. Previous visitors can see your ads while surfing the internet or while searching on Google. For more information read our ultimate guide about Shopping ads.With dynamic remarketing, you can serve the ads to previous visitors, but
