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free until 2026! Recently, there has been a bunch of Google Ads updates. After canceling the average position, introducing recommended columns and various updates to increase landing page load time, the time has come to parallel tracking as well. This feature was already available last year but now it is ready to improve the performance of your campaigns
When running different campaigns, you can easily lose track of which columns in Google Ads you have and are actually using. Therefore, Google has introduced a new feature, recommended columns that will help you to highlight recommended columns in your profile to help you manage your campaign. The recommended columns were introduced by the end
Users will not search for your e-shop unless they know you exist. If you are starting, but even if you already run an online business, it is recommended that you continue to take new steps to find new potential customers. Google Ads in Display Network is a great way to bring your site closer to
If you own an online store, you can use Google Shopping campaigns to advertise and sell your products, drive traffic to your website or local store, and find potential customers. Did you know that e-shop owners have up to 40% - 60% of their purchases thanks to Google Shopping? In BlueWinston you can create these
In Google Ads, a remarketing option is available for years. Remarketing helps us reach people who visited your website. Previous visitors can see your ads while surfing the internet or while searching on Google. For more information read our ultimate guide about Shopping ads.With dynamic remarketing, you can serve the ads to previous visitors, but
If you're looking for creating Shopping Campaigns, or Google Shopping Ads to boost your sales for your Amazon store, it's not possible. However, text ads are an exception, which, when properly set up, can attract new, potential customers. Feed-driven Product ads are search ads that advertisers can dynamically create to show relevant product information like name,
Google Shopping is one of the biggest internet product graders. They help you reach new, potential customers, whether you're doing business in your country or around the world. If you have a retail and want to advertise your products with Google, you should definitely use Google Shopping. With the right settings, they will help you
Google Ads conversion tracking is used to track actions that people take on your website after clicking on one of your ads. With this strategy, you can see which one of your Google Ads generates the most sales for your online store in Shopify. In this tutorial, we will show you how to set up
If a customer visits your site but does not complete the purchase, you can remind them via remarketing campaigns. These are campaigns specifically tailored to address people who may still be comparing different product choices or are making decisions for yours. The popularity and efficiency of the ads are gradually increasing. In order for you
For your ads to be effective, you need to be able to measure and evaluate them appropriately. In Google Analytics, you can measure performance through goals and transactions, and in Google Ads through conversion tracking. The best way is to connect these functions. In our tutorial you will learn how to do it. What's the
